The Sport Global group of companies had our beginning in 2009. We work to develop high growth industries by connecting businesses with the people and information they need to succeed. With ambitious expansion plans, including expansion into new verticals, Sport Global is a high growth and innovative group focused on customer commitment and quality.
SBC is the leading B2B media and events company focused on the global sports betting and gaming industry.
SBC Events organises the largest international events for the sports betting and gaming industries, with a focus on inspiring content, information, and networking for senior executives.
is the largest b2b news publisher for the betting and gaming industry with more than 75 news stories published every day across multiple online publications, as well as webinars and a bi-monthly print magazine.
Esports Insider (ESI) was founded in 2016 to cover the business of esports and is now the go-to authority for the esports, video game and creator economy sectors. ESI Events runs industry-leading business and consumer events year-round globally across EMEA, NA and Asia, while ESI Media operates a multimedia portfolio, including preeminent industry news publication EsportsInsider.com.
SBC Advisory Partners is the pioneering consulting and transaction advisory service for sports, betting & gaming organisations boasting an unrivalled network of contacts founded on the deep industry roots of its highly experienced partners and the reach of its global conferences and business media portfolio.
Sport Global also works closely with affiliated company Oddslife, sharing corporate management resources and expertise around the gaming industry. Oddslife develops free-to-play social prediction games to engage sports fans.
Sport Global Group - Values
Our values are our fundamental beliefs and guiding principles which shape the vision and culture of our business
Customer Commitment
- We value customer relationships over transactions
- We listen to our customers and partner with them to deliver what they need
- We prioritise customer outcomes over corporate expediency
Integrity
- We always aim to do the right thing
- We are open and honest in all our communication
- We challenge each other openly and constructively
Enjoyment
- We ensure enjoyment is as the heart of everything we do
- We bring fun and energy to engage and inspire others
- We create unique and memorable experiences for our partners
Quality driven
- We set high standards and approach everything we do with discipline
- We execute consistently with speed and accuracy
- We empower people and make them accountable
Innovation
- We encourage creativity and innovation
- We do more with less and embrace change
- We are ambitious and constantly strive to improve
Teamwork
- We care for each other and work as a team
- We know diversity makes us stronger
- We encourage people to learn and grow
Community
- We genuinely care for the development of our chosen industries
- We believe that sharing our knowledge and insight is a powerful industry driver
- We build relationships across the industry to share valuable connections
Sport Global in Numbers
Over the last three years Sport Global group has increased
Working for Sport Global
- We are an international team of professionals, headquartered in the UK and represented across the US, Europe and South America
- We bring the benefits of our experience and insight to our everyday work, applying it to the challenges our clients face
- We create opportunities to learn and develop, giving people real responsibility to make an impact
- We are a genuine meritocracy; all employees are encouraged and expected to shape the future of Sport Global group
